Sensate, creator engine

Ten creators, ten minutes, one calm routine

A first roster for Sensate: creators who show the chest placement, the headphones and the 90-day trial on camera, inside a claims sheet.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Ten minutes on my chest before bed

Illustrative post: a creator films her bedtime routine with Sensate 2 on the breastbone, headphones on, and ends on the 90-day trial.

Illustrative post

Part 1 of 14

Summary

Creator engine summary
Roster	Ten creators live by week ten	Ramp of two creators a week, six weeks: 0, 2, 4, 6, 8, 10 live by week (Proposed).
Who	Six personas that fit Sensate 2	Sleep-onset, stress, desk workers, parents, wearable trackers, skeptics of meditation apps.
Production	7 videos per creator each week	Proposed. At ten creators that is 303 creator videos a month (Calculated).
Pay	$500 base, $1,000 cap (Standard band)	Starter $300 to $600, Premium $800 to $1,500 (Proposed). Nobody is paid past their cap.
Bonus	$50 flat past 100,000 views	Proposed. One per creator per month, organic views only.
Compliance	Claims sheet of Sensate's own lines	Creators quote literal site wording. Drafts that break it go back before posting.
Category rule	No health outcome promises	Say what you felt in ten minutes. Never say what Sensate does for everyone.
Goal	$1 per 1,000 views (Proposed)	The simulator starts at $5.74. Closing that gap is the whole job.
Report	Every Monday, one page	Videos by format, views, cost per 1,000 views against the $1 target, what we learned.
Decision	Ten creators, $15,000 ceiling	Monthly ceiling with all ten at the top cap, bonuses excluded (Proposed).

Part 1 of 14, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 14

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

Same playbook for Sensate: a small creator roster, a claims sheet, one variable per test and losers killed early. The category is different. I have not run a wearable for nervous-system relaxation, so the first month is for learning what viewers believe about calm and sleep.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 14

Why now

1520
Reviews in the product data
Sensate's product data lists 1520 reviews at 4.0 of 5. Creators have real feedback to point at, and we confirm which count is current before any caption uses one.
Published
4.6 / 5
A higher rating on the page
The page itself shows "4.6 / 5 from 5,000+ reviews". The two counts differ, so the claims sheet carries one agreed figure.
Published
90 days
A trial that is easy to film
Sensate offers a 90-day money-back guarantee. A creator can end every video on it without promising an outcome.
Published
65 million
Peaceful minutes delivered
Sensate says it has delivered 65 million peaceful minutes. That is brand wording, so it goes on the sheet only after confirmation.
Published

Part 4 of 14

Principles

One number to protect
Target cost per 1,000 views is $1 (Proposed). The simulator starts at $5.74. Every creator test is judged against that gap.
One variable per test
Same product, same length, change only the opening line. Losers are killed early and winners enter the hook library.
Claims sheet first
Creators quote only lines from Sensate's own site. A felt experience is fine. A promised outcome is not.
Cap the spend
Monthly ceiling is $15,000 (Proposed) with all ten creators at the top cap, bonuses excluded. Nobody is paid past their band.

Part 4 of 14, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MartaMon 8:30 AM
This week's brief: Sensate 2, one hook per video, ten minutes on the sternum, headphones on. Seven videos due by Friday. Pick two formats from the board.
NinaTue 11:15 AM
Can I say Sensate fixes my sleep?
No. Use the claims sheet lines only. Tell us what you felt after ten minutes, not what it does for everyone.
Weekly botAppMon 9:00 AM
Report posted: videos by format, views, cost per 1,000 views against the $1 target, and the three hooks to kill this week.
MartaWed 2:40 PM
Draft sent back: the hook promises calm to everyone. Cut it and open on the lanyard shot instead. Then resend in #drafts.
Reshooting tonight, new hook on the lanyard.
Weekly botAppThu 6:05 PM
Nina's bedtime video passed 100,000 views, organic. The $50 flat bonus is queued, one per creator per month.
MartaFri 10:00 AM
Check before posting: does the caption end on the 90-day money-back guarantee, and does it avoid any health outcome? Reply yes in #claims-check.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 14

Formats

Brief 01
Bedtime ritual
“I put this on my chest every night for ten minutes”
Lying in bed, Sensate 2 on the breastbone, headphones on. One take, end on the lights going off.
Brief 02
Price and no subscription
“Sensate 2 is $299.00 and there's no subscription”
Desk shot, device in hand, price on screen. Show the box and say what is included.
Brief 03
Plus soundscapes
“50+ premium soundscapes came with mine for a year”
Screen recording of the app next to the device. Scroll the soundscapes, pick one, press play.
Brief 04
Lanyard routine
“Lanyard on, breastbone, headphones. That's the routine”
Handheld, medium shot, one continuous take of the three steps. No cuts, no music over the voice.
Brief 05
90-day trial
“I get 90 days to decide, or my money back”
Talking to camera in daylight, device visible. Say what you tried and when. Close on the guarantee.

Every product line in a video comes off the claims sheet word for word, for example “Relax in as little as 10 minutes”, “Free shipping”, “No subscription required”. Product names are said as printed.

Part 6 of 14

Recruiting

Four sources in

Sleep and stress communities
Creators who already film bedtime routines, wind-down habits or desk resets, and talk about both in plain words.
Wearable and tracker users
People who post readiness or heart rate data and would test a device against their own numbers over a trial.
Parents and households
Creators filming family evenings, where a ten-minute wind-down fits a real scene on camera.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so recruiting starts with direct outreach and one clear brief.

Five filters, fewer each step

1Fit the routine
Their feed already shows evenings, sleep habits or stress management.
2No health promises
Past posts do not claim cures or outcomes for products.
3Plain voice
They talk to one person, not a crowd. No hype words.
4Seven a week
They can film seven videos a week for six weeks without a break.
5Take a note
They revise a draft in a day when a claim is flagged.

Part 7 of 14

Who we pick

Bedtime user
Films a wind-down routine every night, wants a screen-free ritual.
Likely product: Sensate 2
Soundscape fan
Likes ambient audio and app tours, shows the library on screen.
Likely product: Sensate 2 Plus
Couple or flatmates
Two people, two devices, one evening routine to compare.
Likely product: Sensate Device 2 Pack
Parent of a young kid
Shows a family evening and what the device sits next to.
Likely product: Sensate Device 4 Pack
Tracker user
Posts readiness data and tests a device against it.
Likely product: Sensate 2 - with Plus
Meditation skeptic
Never stuck with meditation, tries the placement with no experience.
Likely product: Sensate 2 Device

Left off, every time

Always left out: creators who give medical advice, who use before-and-after health claims, or who target minors. Never say it cures or treats anxiety or sleep problems. Category rule: nobody speaks as a doctor or therapist.

Part 8 of 14

First twenty

Night-shift nurse who films her wind-down after a shift
Freelance designer with a home-office reset routine
Parent who films the evening routine with one child
Sleep-tracker user who posts weekly sleep charts
Smartwatch reviewer who tests gadgets for a month
Meditation skeptic who tried apps and quit
Commuter who films a quiet train ride
Teacher who films a Sunday evening reset
College student filming exam-week routines
Remote worker with a desk and a standing routine
Runner who posts recovery evenings
Yoga teacher who talks about breath without promises
Audio fan who reviews headphones and ambient sound
Gadget unboxing creator with a calm voice
Minimalist home-routine creator
Couple who tests gadgets side by side
Night-owl creator who films late routines
New parent who films quiet evenings
Productivity creator with a morning and night stack
Honest reviewer who has returned products within a trial

Part 9 of 14

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Relax in as little as 10 minutes”
Bedtime ritual hook and caption
“Free shipping”
Price and no subscription video
“No subscription required”
Price and no subscription video
“Non-electrical · Somacoustics™ technology”
Plus soundscapes and lanyard routine
“Try Sensate for 90 days, risk-free”
90-day trial video and every caption
“Sound you feel. Sound you hear.”
Lanyard routine voiceover

Never said

Each one with the reason it stays out.

Never say sensate cures my anxiety
Health outcome. Nothing on the site says that.
Never say sensate treats insomnia
Treatment claim. Only the brand may use its own wording.
Never say it replaces therapy or medication
Medical advice a creator cannot give.
Never say it works for everyone in ten minutes
Turns a brand line into a promise for all viewers.
Never say better than any meditation app
Comparison the site does not support.
Never say doctor approved
Endorsement nobody provided.
Never say your sleep will be fixed for good
Guarantee of a health outcome. The site guarantees a refund, not results.

To confirm with the brand

Held until someone on the brand side signs off.

-48% stress
Study figure. Confirm exact wording and study context with Sensate before any creator quotes it.
92% say they feel calmer after just one session
Brand survey line. Confirm it is current and who was asked before use.

Part 10 of 14

Pay

Starter
$300–600
a month, by band
Starter band for new creators with a small feed, proving seven videos a week with Sensate 2.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard band for creators who hold hook quality and revise drafts within a day.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium band for creators whose videos already beat the $1 target in the simulator.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, no stacking across videos.
The $50 flat bonus is paid per video once it passes 100,000 views.
Organic views only. Boosted or paid views never count toward the threshold.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 14

Simulator

Start: 303 videos a month, 1.8M views, $10,050 cost, $5.74 per 1,000 views against $1. To close it, 4.2% of videos go viral or the median reaches 21,711 views (Assumptions on sliders).

Program facts

Sensate creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 14, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 14

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Two creators, claims sheet signed off
Creators live by week: 0, 2, 4, 6, 8, 10 (Proposed). The first two get the sheet and the five formats.
Month 1
Ramp to ten and test hooks
Two creators a week up to ten. One variable per test across the five formats. Losers killed early.
Month 2
Cut to what beats the target
Keep the formats under the $1 target in the simulator. Move weaker creators down a band.
Month 3
Double down on two formats
Hook library holds the winning openers. Premium band goes only to creators beating the target.
Day 90
Read the full cohort
Review videos, views and cost against the plan. Decide whether the roster grows, holds or shrinks.
Monthly ceiling
$15,000 cap
Ten creators at the top cap, bonuses excluded (Proposed). This is the most the program can cost in a month.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 14

Weekly report

Every Monday: videos by format, views, cost per 1,000 views against the $1 target, and the hooks to kill or repeat.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Bedtime ritual	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Price and no subscription	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Plus soundscapes	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Lanyard routine	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	90-day trial	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 14

Category rules

Rules for a calm and sleep wearable

Sensate sells calm, stress relief and sleep. Creators speak from their own routine and never promise a result.

Experience, not outcome
Say what you felt after ten minutes. Do not say what Sensate does for others or will do for the viewer.
Brand wording only
Health-adjacent lines come from the claims sheet, attributed to Sensate, copied word for word.
No medical voice
No diagnoses, no advice about medication, therapy or conditions. Point viewers to their doctor for that.
Study figures need sign-off
Any study number stays out of creator scripts until Sensate confirms the exact wording and context.
Disclose every post
Each paid post carries a clear paid-partnership label and the creator's own words, not a script read aloud.
No minors in claims
Children can appear in a family scene, but nobody makes health claims about them or for them.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews in the product data

A higher rating on the page

A trial that is easy to film

Peaceful minutes delivered

One number to protect

One variable per test

Claims sheet first

Cap the spend

Bedtime ritual

Price and no subscription

Plus soundscapes

Lanyard routine

90-day trial

Four sources in

Five filters, fewer each step

Bedtime user

Soundscape fan

Couple or flatmates

Parent of a young kid

Tracker user

Meditation skeptic

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Two creators, claims sheet signed off

Ramp to ten and test hooks

Cut to what beats the target

Double down on two formats

Read the full cohort

$15,000 cap

Rules for a calm and sleep wearable

Experience, not outcome

Brand wording only

No medical voice

Study figures need sign-off

Disclose every post

No minors in claims

Want to see the first briefs?